Legal

Privacy Policy

Local Rank Tracker respects your privacy and is committed to protecting the personal information you provide when using our website, application, and related services.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices and rights available to you. By accessing or using Local Rank Tracker, you acknowledge the practices described in this Privacy Policy.

Last Updated: October 2026

Local Rank Tracker is committed to handling your information responsibly. This page describes the types of information we collect, how we use it, and the rights you may have over your data. If anything is unclear, please reach out and we will be happy to help.

01

Information We Collect

We may collect information directly from you, automatically when you use our services, and from third-party services you choose to connect or interact with.

Account Information

When you create or manage an account, we may collect information such as:

  • Name
  • Email address
  • Company or business name
  • Account credentials
  • Profile information
  • Subscription or plan information

Local SEO and Project Data

When you use Local Rank Tracker, you may provide data related to your SEO campaigns, including:

  • Business names
  • Business locations
  • Website URLs
  • Keywords
  • Search locations
  • Ranking scan settings
  • Competitor information
  • Citation research data
  • Scan history
  • Reports and campaign information

This information is used to provide the features and functionality of the platform.

Billing Information

If you purchase a paid plan, payment information may be processed by a third-party payment provider. Local Rank Tracker may receive limited billing information such as:

  • Billing name
  • Billing email
  • Subscription status
  • Transaction reference
  • Plan information
Payment card details are not stored on our servers Full payment card details are handled by our payment provider and are not stored on Local Rank Tracker's own servers.

Communications

If you contact us, we may collect:

  • Your name
  • Email address
  • Company information
  • Message content
  • Support requests
  • Technical details you provide
  • Any files or screenshots you voluntarily submit
02

Information Collected Automatically

When you visit our website or use the Local Rank Tracker application, certain information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring URLs
  • Pages visited
  • Features used
  • Login activity
  • Session information
  • Approximate location derived from technical information
  • Usage and performance data
  • Error and diagnostic information

We use this information to operate, secure, analyze, and improve our services.

03

How We Use Your Information

We may use information collected through Local Rank Tracker to:

  • Create and manage user accounts
  • Provide local rank tracking features
  • Run ranking scans
  • Process keyword and location data
  • Display ranking history
  • Provide competitor insights
  • Support citation research
  • Generate reports
  • Track account credit usage
  • Manage subscriptions
  • Process billing
  • Respond to customer support requests
  • Improve product performance and usability
  • Diagnose technical problems
  • Prevent fraud and misuse
  • Protect the security of our platform
  • Send important service communications
  • Comply with legal obligations

Where permitted, we may also use contact information to send product updates, educational content, or marketing communications. You can unsubscribe from marketing emails at any time.

04

Cookies and Similar Technologies

Local Rank Tracker may use cookies and similar technologies to help operate and improve the website and application. These technologies may be used for:

Essential Cookies

Required for functions such as authentication, account access, security, and session management.

Preference Cookies

Used to remember settings and preferences.

Analytics Cookies

Help us understand how visitors and customers use the platform so we can improve functionality and user experience.

Marketing Cookies

Where applicable and permitted, these may help measure campaigns or deliver relevant marketing content.

You may be able to control cookies through your browser settings or any cookie controls available on our website. Disabling certain cookies may affect platform functionality.

05

How We Share Information

We do not sell personal information to third parties We only share information with trusted service providers when necessary to operate Local Rank Tracker.

We may share information with trusted service providers when necessary to operate Local Rank Tracker. These providers may include companies that support:

  • Cloud hosting
  • Database infrastructure
  • Payment processing
  • Email delivery
  • Customer support
  • Analytics
  • Security
  • Error monitoring
  • Infrastructure and technical services

Service providers are permitted to process information only as necessary to perform services on our behalf and subject to appropriate contractual obligations.

07

Business Transfers

If Local Rank Tracker is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, user information may be transferred as part of that transaction.

Where required, we will provide appropriate notice regarding changes affecting your personal information.

08

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. Retention periods may depend on factors such as:

  • Whether your account remains active
  • The type of information involved
  • Contractual requirements
  • Legal obligations
  • Security requirements
  • Fraud prevention needs
  • Billing and accounting requirements

When information is no longer required, we may delete, anonymize, or securely dispose of it.

09

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

  • Unauthorized access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

However, no online system, transmission method, or storage technology can guarantee absolute security.

Keep your account credentials safe You are responsible for maintaining the confidentiality of your account credentials and should notify us if you believe your account has been compromised.
10

Your Privacy Rights

Depending on where you live, you may have certain rights relating to your personal information. These may include the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Request a copy of your information
  • Object to certain processing
  • Restrict certain processing
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Exercise applicable data portability rights

To submit a privacy request, contact us using the details provided below. We may need to verify your identity before completing certain requests.

11

Account Information

You may be able to review or update certain account information directly from your Local Rank Tracker account. If you want to close your account or request deletion of personal information that cannot be managed through your dashboard, contact our support team.

Certain records may be retained where required for legal, security, billing, or compliance purposes.

12

Marketing Communications

If you receive marketing communications from Local Rank Tracker, you may unsubscribe using the link provided in the email. Even if you opt out of marketing emails, we may still send necessary transactional or service-related messages, including:

  • Account notifications
  • Security alerts
  • Billing information
  • Subscription notices
  • Important product or policy updates
14

International Data Transfers

Local Rank Tracker and its service providers may process information in countries other than the country where you live.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

15

Children's Privacy

Local Rank Tracker is not intended for children under the minimum age required by applicable law. We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

16

Do Not Sell or Share Personal Information

Local Rank Tracker does not sell personal information in exchange for money. Depending on applicable privacy law, certain advertising or analytics activities may be considered "sharing" or targeted advertising. Where required, eligible users may request to opt out of such activities.

17

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect product changes, legal requirements, security practices, new features, or changes to how information is processed.

When we make changes, we will update the Last Updated date at the top of this page. For material changes, we may provide additional notice where required.

Questions About Your Data?

We're Here to Help With Privacy Questions

If anything in this Privacy Policy is unclear, or if you would like to exercise a privacy right, contact our team and we will respond as quickly as possible.